Cool, unique and strictly limited.
With our KaVo street art campaign, we are bringing urban art into the dental practice in a spectacular way and have now won two gold awards in the creativity and execution categories and one bronze award in the effectiveness category at the Dental Marketing Award 2024!
During the campaign, the graffiti artist “Stone Graffiti” created an impressive total work of art of a crane on a nine by six meter wall within four days. The artwork included a total of 80 device body paint sets from the KaVo Estetica E70 and E80 Vision as well as KaVo uniQa treatment units, which were sprayed with the overall artwork on the wall and now reflect unique parts of it. The individual unit body paint sets were then sold to dentists around the world together with a high-quality, hand-signed art print by the artist.
The campaign followed the event with a 360° strategy using videos, print ads and posts on well known social media channels.
We are proud of the award and would like to thank Dental Marketing for the award!
