Tips for excellent communication
The number of avenues available for advertising a dental practice have increased enormously over the past 10 years, but traditional methods of communication are still powerful elements of any marketing strategy. Many dentists even say that broadcasting and communication is the most effective form of practice marketing.
Radio and television adverts have always been expensive and exclusive, although there are a variety of options that make this form of advertising attractive to a dental practice.
A well thought-out marketing campaign that leverages broadcasting and communication channels such as radio, YouTube and podcasts will create brand awareness and immediate credibility for you and your practice.
Radio & Podcasts
Gone are the days when radio captured the hearts of audiences throughout the world as they enjoyed leisure time or commuted to work. Radio advertising can still be effective, but nowadays, Internet radio and podcasts offer equally compelling and more cost-effective ways to advertise your dental practice. You should think about the following if you want to advertise your practice on the radio or in podcasts:
This increases the likelihood that you will reach a host of different population groups and acquire new patients for your practice.
There are now a wide variety of radio broadcasters and podcasts that use speech as the primary, and sometimes only method of communication. These channels will allow you to reach a completely new audience.
Create a variety of scripts to highlight each of the different benefits of your practice and consider what will appeal to whom. Target the right demographic groups on the right channels by doing your homework and being flexible.
Get to know your local Internet radio channels and particularly the podcasts that are published in your area. You can use them to address a completely different audience – after all, some people simply will not hear your carefully crafted adverts on traditional radio stations because they do not tune in. That would be a shame! Concentrate on local radio stations that will reach people near your practice, and not on large national stations, which will probably be unnecessarily expensive.
TV, videos, animated images
Television adverts are usually expensive and not a realistic option for many dental practices. However, you can still reach your target group without breaking the bank.
YouTube is the leading online video and animation platform. Videos can be uploaded and shared for free. A YouTube video should provide interesting and informative content, or be entertaining, so that it is shared.
You can display these videos on your website and share them on social media.
Traditional television advertisements may still be a fruitful option to consider, if you focus on regional, rather than national, radio stations. This way, your audience will actually consist of potential patients.
Many practices place a television in their waiting rooms. This is a great way to broadcast internal practice marketing. After all, your practice does not benefit from playing the latest television shows! Service providers, such as MySmile TV, will provide you with a video library that you can play in your waiting room.
These videos may offer helpful and informative explanations to patients that are also relevant to your practice.